Our team
Forensic and results driven,
The Loyalty Metric is drawn from a wide range of disciplines (to name a few):
Brand strategy & marketing
Direct & Digital marketing
Loyalty marketing
Artificial Intelligence (AI) and machine learning (ML)
Customer Relationship Management (CRM)
Data analytics
Content marketing
Social media marketing
Loyalty Research & Segmentation
The Loyalty Metric team’s travel, hospitality and loyalty credentials are impeccable. They have worked with and for:
Marilyn Stewart
Founder, President & Strategist
If a single idea defines what Marilyn believes in it is:
loyalty increases revenue, whatever business you’re in.
Marilyn has founded and merged companies, built brands and – among her many other accomplishments – incorporated accountable direct marketing principles and practices into every business building initiative her work has ever touched.
Marilyn observes two truths:
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Traditional loyalty programs use a limited and outdated set of measurement criteria
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Loyalty audiences are increasingly fragmented, random, and disloyal
The Loyalty Metric™ recognizes the former and deploys a breakthrough statistical approach to interpret and predict the behavior of the latter.
Geoffrey Bailey
Creative Director & Writer
Trained at The Economist, a degree in philosophy and a deep enthusiasm for biographical literature, means that Geoffrey’s work is characterized by three ingredients:
• Literacy
• Immediacy
• A strong sense of news
If Geoffrey had a unique selling proposition (USP) it would be: An outspoken advocate of market intelligence-based creativity, Geoffrey dislikes flying blind.
Allyson Dawson
Designer, Art Director, Artist & Writer
Allyson Dawson has worked as an art director, graphic designer and illustrator for several mainstream Toronto-based advertising agencies. More recently, Allyson was appointed as the principal content writer for the Everything Retirement website.
Her more than 1,000 blogs – written over a seven-year period – combined careful research with humour, imagination and insights that define and explain today’s retirement lifestyle. Allyson’s work in the retirement category has resulted in the acquisition of priceless research-based knowledge into pre-retiree and retiree:
• Behavioral habits
• Lifestyle tastes
• Travel preferences
The high-net-worth pre-retiree and retiree demographic are an exceptionally sought-after audience for destination resorts. Allyson understands what makes them tick.
Aswini Sekar
Digital Marketer & Designer
Aswini is the digital mainstay for the loyalty initiatives we create. Her competencies embrace web design/UX, SEO, email marketing, content creation, and strategy. Aswini’s specialisms include:
• Website Strategy & Conversion Optimization
• Competitive Research & SEO Strategy
• Website Monitoring & Analytics
• Marketing Automation
This latter skill deploys intelligent automation – including machine learning (ML) and other cognitive technologies – to continuously collect, process, and analyze brand data.
Aswini’s strategies effectively nurture leads and enhance guest interactions through personalized communication. This streamlined approach not only saves time but also provides consistent targeted contact that supports business growth and guest satisfaction.
Polly Miller
Multi-Media Creative Development & Production
Polly Miller is The Loyalty Metric’s multi-disciplinary, multi-talented, multi-tasking, multi-media savvy powerhouse – for whom no mission is impossible. Polly’s network includes professionals accomplished in:
• TV and video production
• Talent sourcing and hiring
• Public relations
• Photography, illustration, and film
Polly’s network brings a degree of bench strength to The Loyalty Metric unmatched in loyalty marketing.
Leslie Warren
Customer Engagement & Data Strategist
A passion for developing data-driven strategies with a strong results orientation. Leslie’s competencies include the planning, design and execution of multi-channel customer communication strategies – both online and offline – with a focus on the use of data for:
• Targeting
• Analysis
• Segmentation
• Measurement
Leslie uses data to help clients become more customer-centric and create greater value across the customer lifecycle.
Jim Timlin
Custom Programming, Web Applications and all things data
Jim has spent 35 years developing and implementing relational databases - always beginning his process with data cleansing, validation, conversion and standardization. 25 of those years were spent tackling the enormous task of design/development/implementation of relational databases from the mainframes of banks and insurance companies.
When you talk data, you must talk security
Jim designed, developed and maintained marketing databases for our BodyHoliday and Rendezvous Resort initiatives. Working with a marketing strategy of loyalty
and reward, Jim developed and maintained a proprietary Travel Agent Reward program which we hold in our arsenal today.