Loyalty
Source: Brand Keys, Fiscal Facts about Loyalty – The Rule of Six
Can you face the unvarnished truth about loyalty?
It costs 15 times more to recruit a new guest than keep an existing one
An increase in loyalty of 5% lifts lifetime profits per guest as much as 76%
Loyal guests have a higher customer lifetime value (CLV) compared to one-time purchasers or occasional buyers
The Loyalty Metric is a precise, proprietary bespoke process
It is designed to anticipate and influence guest behaviour in carefully calculated ways
Deliberately provocative, disruptive and radical, it drives measurable long-term financial results
The Loyalty Metric recognizes that guests are assets, not transactions
The Loyalty Metric is built to encourage, track and analyze with forensic accuracy
Guest visitation
Return visitation
Incremental spend
Long-term guest advocacy for the brand
Supported by powerful applications of Artificial Intelligence (AI)
The Loyalty Metric offers adopters the capacity to predict and personalize the guest experience, in ways that existing loyalty program measurements cannot
Flexible and scalable
The Loyalty Metric empowers you to build a new loyalty process
or
refine, expand, and improve the performance of a loyalty program that already exists
Created by a team of contrarian loyalty specialists
The Loyalty Metric represents an approach to loyalty management of unparalleled penetration and power
Marilyn Stewart
Founder, President & Strategist
Geoffrey Bailey
Creative Director & Writer
Allyson Dawson
Designer, Art Director, Artist & Writer
Aswini Sekar
Designer & Digital Marketer
Polly Miller
Multi-Media Creative Development & Production
Leslie Warren
Customer Engagement & Data Strategist
Jim Timlin
Custom Programming, Web Applications & all things data
Board of Advisors
Emma Warrillow
Data Insights & Analytics, a digital storyteller
Stephen Shaw
Segmentation, Buyer Personna,
Loyalty Research and Customer analytics
Peter Edwin Caines
Distinguished James McGill Professor and Macdonald Chair, Department of Electrical and Computer Engineering, McGill University, Montreal