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Measurability

Hotel staff consulting on room allocation data and guest visitation

All loyalty programs proclaim their measurability and market relevance

They use a wide range of time-tested metrics to validate their results

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We’re not afraid to use them either, selectively

But we go further

We deploy an adaptive stochastic process model – one capable of measuring rapidly changing random variables – to monitor results and predict outcomes

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That process is comparable to the traction control system in an automobile

analyzing advanced stochastic modelling
analyzing the loyalty metrics

Working in tandem with other internal systems and metrics –

Enrollment rates

Engagement rates

Churn rates and more

Our stochastic process constantly adjusts program progress and keeps it glued to the road

Yaw rate sensors determine the traction control of your car’s four wheels

All loyalty metrics should have that capacity

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None do, except ours

Analysts interpreting guest data
analyzing stochastic graph
Hotel team encouraged by positive guest retention results

Stochastic modelling analyses data and predicts outcomes to optimize the asset value of a guest to the brand

It’s a breakthrough application of a tried-and-true analytical and predictive process

Real world applications of Stochastic Modelling

Stochastic Modelling applications illustrated by the Loyalty Metric
The Loyalty Metric logo

Loyalty is one of the defining characteristics of the hummingbird. They return again and again to a destination that welcomes them.

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That is why we chose a hummingbird for our logo.

The Loyalty Metric™ is a trademarked process of Stewart Consulting Group Ltd.

© The Loyalty Metric 2024. All Rights Reserved

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