Data
Data is the highest generator of worth and one of the most valuable assets that a brand can build
Research by McKinsey found that data driven companies report above-market growth and an EBITDA (earnings before interest, taxes, depreciation and amortization) increase of up to 25%
A loyalty boost of just 7% can elevate lifetime profits per guest by as much as 85%
A loyalty increase of 3% can correlate to a 10% cost reduction
Building loyalty with 5% more guests has been shown to lead to an increased average profit per guest of between 25% and 100%
Acquiring a new guest costs between 15 to 25 times more than retaining an existing one
Source: Customer Loyalty Engagement Index by Brand Keys
Guests are assets, not transactions
The evolution of loyalty programs
KPMG, the global management consulting firm, has recently published (2024) a major report entitled 'The evolution of loyalty programs'
This massive study, undertaken independently of The Loyalty Metric, validates virtually every element in our process. To download a copy of the KPMG report please click here