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Deliverables
The Loyalty Metric is a data-supported bespoke process designed to create, build and expand guest loyalty
It is based on a simple, singular deliverable:
to drive measurable long-term revenue
The Loyalty Metric is adaptable and scalable
It empowers adopters to build a new loyalty process
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Or refine and expand an existing loyalty program
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Status is never sacrificed when a guest returns
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Rather than diminish a guest's status, returning enhances it
Woman presenting a performance award to hotel team
Resort representative asking for hotel guest’s feedback
calculating the metrics
Woman presenting a performance award to hotel team
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The Loyalty Metric is based on six deliverables:
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Drive revenue continuously
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​Win hearts and minds repeatedly
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Deploy predictive analytics accurately
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Communicate proactively
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Train exhaustively
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Measure unceasingly
The Loyalty Metric is rigorously empirical and relentlessly fact-based
Guest visitation data currently captured
Guest visitation data captured in the future
Women making excursion plans on holiday
Senior male friends on vacation enjoying a conversation
Happy couple sharing holiday photos on mobile phone at resort hotel
Women making excursion plans on holiday
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Leveraging guest advocacy is one of the behavioural cornerstones of The Loyalty Metric
It's a major source of incremental revenue
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